Category
Brand Identity/Fashion Design
Team
Jimi Parker
Drew Hall
MICHÉL is a Canadian lifestyle brand, producing modern menswear clothing collections. The brand crafted pieces with minimalist aesthetics looks.
The content for the collection Sleepless Journey was shot and made available at each pop up in the form of a hard cover look book.
HOW MIGHT WE
Create a collection with a minimal aesthetic to entice a high end luxury market
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