HOW MIGHT WE
Redesign the Nike Elite packaging to celebrate the brand's new collaboration with the NBA and produce a premium packaging concept for their new product line.
The packaging carries a play on shape, both relative to a basketball court and a pair of socks. At "centre court" the sock is revealed along with the Swoosh. Allowing for the various colour ways to be displayed at the POS. At the back the signature Elite pattern displayed with the league's logo at the side.